Fleming Medical Boosts Customer Service With CRM and FSM
Initial Situation
Fleming Medical is an Irish family-owned global business dedicated to partnering with healthcare and pharmacy professionals to supply a complete range of certified quality medical devices, healthcare consumables and pharmacy exclusive OTC products under their Medicare and Physiologic brands. The Sales Representatives frequently visit pharmacy and healthcare settings to bring new products and medical technology to customers. They also work on continuously maintaining a positive customer relationship and understand the requirements of the customer which involves extensive use of CRM, Fields Sales, Field Service Software. There was no software available on the market with a blend of these functionalities.
Challenge
Software available on the Market weren’t suitable for the business needs of Fleming Medical
Designing a bespoke system wasn’t an option for Fleming Medical as these kinds of systems limit their ability to upgrade to the latest version of ERP and other integrated systems. They looked at various Field Sales Applications but none of these were fully integrated with SAP Business One and did not have a CRM functionality built for SAP B1. Also, systems available either did not have offline functionality or were missing with real-time integration.
Solution
“The SAP Field Service Management software, implemented by Coresystems, was fully suitable for our CRM/Sales and Service needs and fully integrated with SAP with easy data and transactions transfer from our Sales and Service Team to our ERP System.” Explains Mark Fleming, Managing Director of Fleming Medical.
Our Field Sales employees use Sales Ordering, Quotation, Opportunity and CRM modules extensively. These transactions are received in our ERP system in real-time for our office-based sales team to process and deliver the speedy best customer experience.Mark Fleming, Managing Director, Fleming Medical
Implementation
For Fleming Medical SAP Field Service Management was easy to handle and the consultants of Coresystems were knowledgeable and supportive during the entire process. The implementation and training process was highly intuitive and clear which made the acceptance of the software very easy.
Result
Even though SAP Field Service Management is named as Service Application, the field sales employees use this application as a Sales Application and are increasing the efficiency of our sales employees and streamlining the ordering process along with easily manageable CRM.